When 2020 began, no one could have foreseen the way our world was going to change. With the COVID-19 pandemic and a presidential election, saying that the year has been eventful would be an understatement. While many companies have had struggles during these challenging times, Lexus has managed to be successful. We get lots of questions about how world events have impacted the plan of the Lexus brand. Luckily, Lexus got a head start on dealing with the constantly changing period by practicing one of its core company philosophies. Lexus of Orange County, located at 3496 Route 6 in Middletown, NY, is here to tell you all about this customer-oriented outlook.
The Philosophy of "Omotenashi"
One of the core values that underline how Lexus works with its partners and customers is "omotenashi." This philosophy is all about the art of anticipating the needs of a guest. Of course, in this analogy, the guests are the partners and customers that Lexus works with on a daily basis. With every car design, Lexus is always trying to anticipate what a driver will want. The same can be said for the way that Lexus makes business decisions.
When the COVID-19 pandemic started raging across the world, Lexus got an opportunity to really put this way of doing business to good use. Suddenly, it was imperative to be two steps ahead of the game. With situations evolving rapidly, Lexus had to anticipate and maneuver. It did a great job continuing to make progress on several initiatives because of this philosophy.
Lexus is All About People
As Lexus practiced "omotenashi," it kept its customers and partners at the forefront of every decision and action. After all, Lexus is a company that realizes the importance of people. A great example of this is how Lexus responded when many shows and conventions were canceled, leaving them unable to showcase new vehicles. Lexus used their anticipation to develop "Lexus AR Play," which was an augmented reality program that allowed people to view vehicles like the IS 350 before they got to a dealership.
Lexus of Orange County is All About the Customer
Lexus' belief in the importance of anticipating a customer's needs is alive and well at Lexus of Orange County, in Middletown, NY. Visit our showroom today to see all the innovative Lexus vehicles that are available for purchase or lease.